By Steve Elliott
As Good Chemistry — specializing in cultivating consistent, high-quality cannabis— expands production capabilities in Colorado and Nevada, the company is debuting its “Craft of Cannabis” initiative with a new advertising campaign and website. Built on exquisite original photography, the ads showcase the people and plants behind the finest flower grown in Colorado.
“Our mission has always been to cultivate the best cannabis on the market,” said founder and CEO Matthew Huron, a master gardener who has been honing his craft for nearly two decades. “We are proud of the flower that we produce.
"Our Craft of Cannabis campaign aims to show consumers the excellent standards of our Cannabis artisans and the remarkable beauty and character of our plants,” Huron said.
The Craft of Cannabis campaign was developed by branding expert Michael Markowitz, president of Michael Markowitz + Associates, whose clients have included, among others, Panera Bread, Anheuser Busch and Universal Studios.
The new GoodChem.org website provides behind-the-scenes access to Good Chemistry’s nurseries, where the team includes botanists, carpenters, mechanics, scientists, musicians, entrepreneurs, farmers, inventors, caregivers, and more.