Canada: Broadcasters Deny Cannabis And Hemp Expo Ads
By Derrick Stanley
Some of Canada’s largest television broadcasters have denied ad buys by the Cannabis and Hemp Expo scheduled to take place in Calgary, Ontario in May, CTV News Calgary reports. Bell Media, owner of CTV, and Rogers Communications rejected the ads due to laws that outlaw cannabis advertising in Canada. The logo for the expo also contains a hemp leaf and the word “cannabis.”
“CTV attempted to work with the client to ensure their creative conformed with statutes pertaining to promoting directly or indirectly the sale or disposal of a drug…however the client chose not to move forward with the campaign,” Bell Media said in a statement.
Terra Connors, a representative for Canwest Production, sponsor of the event, said there won’t be any actual cannabis at the expo but it counts licensed producers, dispensaries, and headshops among the exhibitors.
“We understand to a point. I mean, nobody wants to portray illegal activity or anything but that’s not the case,” Connors said in the report. “We’re a legitimate business, promoting a legitimate trade show and we are not doing anything illegal.”
Broadcasters who break the cannabis advertising laws could be fined between $250,000 and $5 million.