Oregon's leading drug addiction expert kicks off $2.3 million marijuana ad campaign
Largest ad buy so far for 2014 Oregon ballot measures
Oregon's leading drug addiction expert appears on Monday in the first TV spot in a $2.3 million advertising campaign to regulate, tax and legalize marijuana for adults 21 and older.
The advertising buy made by the Yes on 91 campaign is the largest so far for a 2014 Oregon ballot measure.
The first TV advertisement features Richard Harris. As the former director of Addictions and Mental Health Services for the state of Oregon, he held the highest position in the state for directing drug treatment and addiction programs. He is volunteering with the campaign.
The ad, in which Harris calls marijuana "a pretty benign drug," will run on television stations throughout Oregon. The Yes on 91 campaign also has several ads running on pre-roll online. (You can view the Harris ad, which is on YouTube, at the bottom of this article.)
"Criminalizing marijuana ruins lives and wastes resources," Harris said. "Instead of sending people to jail and turning them into hardened criminals, we should treat marijuana as a public health issue and create a system that raises money for prevention programs and mental health programs.
"Right now, there is no state appropriated money in Oregon for drug and alcohol prevention programs, including for marijuana, but Measure 91 would change that," Harris said.