By Steve Elliott
With less than 60 days until the general election, the D.C. Cannabis Campaign has announced two new slogans that will be used in their effort to legalize marijuana in the nation's capital.
District voters will soon see "Vote to Refocus Police Priorities" and "Legalization Ends Discrimination" in the push to convince them to vote yes on Initiative 71, reports Aaron C. Davis at The Washington Post.
The new slogans weren't tested with focus groups or polled for impact, accordindg to D.C. Cannabis Campaign chairman Adam Eidinger, but he said he's confident they will resonate with voters.
The police slogan hints at an idea that was popular with 57,000 voters whgo signed petitions to put the legalization measure on the November 4 ballot, according to Eidinger: "The one thing that really turns people is the idea that police can be doing more important things," he said. "'Refocus police priorities' is a nice way of saying 'Get the police off our back.'"
The second slogan, "Legalization Ends Discrimination," refers to the studies showing enormous racial disparities in marijuana enforcement; those studies helped convince the D.C. Council this year to decriminalize cannabis, reducing the penalty for possession of small amounts to $25.