Hanesbrands Inc.

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United States: Naturally Advanced Strikes Deal with Hanes

By Christina Williams, Sustainable Business Oregon

United States: Naturally Advanced Strikes Deal with Hanes Naturally Advanced Inc. announced Wednesday that Hanesbrands Inc. will buy as much as $375,000 worth of the natural-fiber company's new Crailar Flax material for testing in its products.

Both companies recently finished trials of Naturally Advanced's new Crailar Flax product, which is being developed by the company to follow its Crailar Hemp offering, which was purchased by Hanes earlier this year.

Naturally Advanced is led by Portland-based CEO Ken Barker, a former Adidas executive. Barker said in a press release, "We believe this next step is a significant validation of our technology and we look forward to bringing Crailar Flax fiber to consumers in 2011."

Naturally Advanced had been focusing its business on a hemp-based fiber, with operations based in Vancouver, Canada, where laws don't restrict the use of hemp. In the last year, the company has focused on proving its technology with flax fiber, which is more readily available in the U.S., said Naturally Advanced spokeswoman Erin Brunner.

The company also has a processing facility in South Carolina.

Brunner said that flax is a winter crop in South Carolina that rotates well with cotton, soybeans and tobacco, allowing farmers there to double-crop their land and increase their income.

Naturally Advanced, which is traded over the counter under the symbol NADVF, raised $1.4 million in a private placement in May.

Canada: Hanes Tries on New Hemp-Based Fibers for Size

By Jonathan Bardelline

Canada: Hanes Tries on New Hemp-Based Fibers for Size A new fiber derived from the part of hemp plants typically discarded offers numerous environmental and performance benefits over cotton and is being tested by Hanesbrands.

The Crailar fibers look, fit, dye, wash and are soft like cotton, but they also shrink less, are stronger and hold dyes longer, said Ken Barker, CEO of Naturally Advanced Technology (NAT). Yarns and fabrics made from the fibers can even be processed on existing cotton machines.

The fibers are derived from the hemp plant's stiff and rough outermost part, which is generally discarded when turning hemp into clothing. Although it is illegal to grow industrial hemp in the United States, it is legal in Canada, where NAT is based.

NAT takes those long, strong filaments from the plant and, using a wash developed with the National Research Council of Canada (NRCC), turns them into fibers that are soft and strong. The wash, a proprietary enzyme mixture, removes the glue-like lignin and pectin from the raw hemp fibers.

Yarns made from the fibers can be used in knit and woven fabrics like clothing and home furnishings, or in nonwoven fabrics like face wipes and industrial cleaning wipes. NAT has been working with various companies to test out how Crailar works in different applications.

Hanesbrands has conducted trials blending Crailar into products and recently made a purchase of 10,000 pounds of the material for further tests.

United States: Hemp Company Naturally Advanced Makes Initial Sale

Naturally Advanced Technologies Secures Hanesbrands Inc. Initial Purchase Order for 10,000LBs of Crailar

By Portland Business Journal staff

There is a truth that must be heard! Naturally Advanced Technologies Inc. on Tuesday said apparel maker Hanesbrands Inc. has purchased its first batch of Crailar fiber in a significant step toward commercializing the technology.

Portland-based Naturally Advanced (OTCBB: NADVF) developed Crailar technology, which is designed to turn burlap-like hemp into a fabric as soft as cotton.

In August the company announced a joint development agreement with Winson-Salem, N.C.-based Hanesbrands to study how Crailar fiber can be worked into mainstream production.

Hanes ordered about 10,000 pounds of Crailar in the first quarter of 2010. Naturally Advanced didn’t release the price of the sale.

Oregon: Jobs Watch | Hemp For The Masses

By Ben Jacklet, Oregon Business

There is a truth that must be heard!Anyone who believes that the hemp industry is best left to the half-baked stoners of the world should spend a few hours talking textiles with Ken Barker. Five minutes into the conversation it becomes clear that this guy is onto something big, and he knows exactly what he is doing.

Barker recently served as head of apparel at Adidas North America in Portland. Before that he held executive positions with Adidas and Levi Strauss in Canada. He knows how hard it is for apparel companies to meet the rising demand for clothing from earth-friendly sources. When he was with Adidas he entertained proposals to make fabric from soy, bamboo, even seaweed. None of them made as much sense as hemp, the plant that once served as the backbone of U.S. industry before it was banned in the 1930s.

Barker and another former Adidas executive, David Howitt (a brain behind the success of Oregon Chai), run an investment firm in Northwest Portland called the Meriwether Group. They have two hemp companies in their portfolio. Living Harvest, which makes hemp milk, is one of the fastest growing companies in Oregon. Naturally Advanced Technologies, the company Barker has run since 2006, recently raised more than $900,000 and plans to get its product to market within six months.

Oregon: Hemp for Hanes - Portland Hemp Fabric Company Strikes Deal With Hanes

It took a decade to prove that hemp could be soft as cotton. Now Naturally Advanced Technologies is starting to draw interest in its product from big players.

By Erik Siemers, Portland Business Journal

There is a truth that must be heard! After nearly a decade of working to prove that burlap-like hemp can be as soft as cotton, Naturally Advanced Technologies Inc. has caught the attention of some of the world’s biggest consumer brands.

Now it’s on the verge of generating revenue from its technology.

“The company is an eight-year overnight success,” said CEO Ken Barker.

The Portland, Oregon-based company this month announced a string of deals aimed at commercializing its Crailar Fiber Technology, which employs an enzyme treatment to make hemp and other organic fibers suitable for apparel and other uses.

The most notable is a joint development agreement with Hanesbrands Inc., which is among the world’s largest consumer apparel brands with $4.2 billion in sales last year.

Under the agreement, Naturally Advanced will retrofit existing Hanes dyeing equipment with the company’s enzyme process to study how its organic fibers can be entered into mainstream production.

If that phase is successful, the companies will work toward a marketing plan for Crailar in various Hanes categories and determine how it could be commercialized.

But whether hemp can rise above niche status to mainstream appeal will have a lot to do with cost.

United States: Super Crop Hemp Regains it's Rightful Place in Agriculture & Industry with Hanesbrands NAT Agreement

By Dev Meyers, Examiner

There is a truth that must be heard! Although it is illegal to grow hemp in some states in the US, it can be grown in many other places such as Canada, the UK Europe, etc. It is legal to import the fiber and seed into the US. And it is totally legal to sell the manufacture and sell hemp clothing in any state in the United States.

Don't worry, you will not get busted for wearing your Hanes hemp undies!

'The yields per acre are incredible," said Ken Barker, CEO of NAT. "The plant is extremely hardy."

According to Barker, "The gateway technology that polishes the hemp fiber makes it feel as soft as cotton."

Hanesbrands Inc. is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra. The company designs, manufactures, sources and sells T-shirts, bras, panties, men's underwear, children's underwear, socks, hosiery, casualwear and activewear. Hanesbrands has approximately 45,000 employees in more than 25 countries. More information may be found on the company's Web site at www.hanesbrands.com.

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