Oregon's Measure 91 campaign to regulate, legalize and tax marijuana officially launched its $2 million plus advertising blitz, debuting a retired law enforcement officer in the TV spot.
The new ad -- which you can see at the bottom of this story -- hit the airwaves Wednesday morning and is running on a wide range of broadcast and cable networks, including the newscasts of KGW, KATU, KOIN, KPTV, KEZI, KVAL and KMTR.
"It's About Time" features Pete Tutmark, a longtime Oregonian who has spent 33 years in law enforcement, including many years as patrol sergeant, sheriff's deputy and the supervisor of a K9 unit. The 57-year-old father of two and grandfather of three lives in Canby, Ore.
"Last year in Oregon, there were 13,000 citations and arrests for marijuana," Tutmark says in the ad. "That takes time, time better spent solving murders, rape cases, finding missing children. The system's broken. Measure 91 regulates marijuana for adults so police have time to fight serious, violent and unsolved crimes."
Tutmark joins high-profile law enforcement leaders in Oregon who have endorsed the Yes on 91 campaign, including retired chief federal prosecutor Kris Olson and retired Oregon Supreme Court Justice Bill Riggs.