By Steve Elliott
A huge pro-marijuana billboard now greets visitors to Mile High Stadium, home of the Denver Broncos, thanks to the Marijuana Policy Project.
MPP is continuing its strategy of advertising at our near popular American sports events with the billboard purchase just outside Sports Authority Field at Mile High, reports Dan Carson at Bleacher Report.
"Stop Driving Players To Drink," the billboard scolds the National Football League, referring to the NFL's policy of punishing players for smoking marijuana, but allowing alcohol use.
"NFL players are being told that they can go out and get completely drunk, but face no punishment from the leagues," MPP spokesman Mason Tvert said. "But if a player gets caught using marijuana, they could be fined hundreds of thousands of dollars, forced to sit out games and deemed a troublemaker."
MPP had attempted to air a promotional video at the Indianapolis Speedway in July during the Brickyard 400, but the ad was pulled before the race began.
MPP reportedly paid $5,000 for the ad space. The billboard is located one block west of the stadium.
Colorado voters, like those in Washington state, last November legalized marijuana for adults. Last week, U.S. Attorney General Eric Holder said the federal government won't interfere with the state laws legalizing cannabis -- at least not right now.