A group of concerned parents, organized for the purpose of highlighting the benefits of regulating marijuana to protect teens, will launch a Father’s Day-themed billboard Thursday in support of the initiative to regulate marijuana like alcohol in Arizona.
Parents for Responsible Regulation (PRR) will hold a news conference at 10 a.m. MST in front of the billboard in downtown Phoenix (two blocks south of Chase Field on the southwest corner of 7th and Lincoln Streets).
The billboard, which will be up through Father’s Day on Sunday, features a man embracing his teen son and stating: “Please, card my son. Regulate the sale of marijuana and help me keep it out of his hands.” It directs viewers to RegulationWorks.org, which details several ways in which regulating marijuana like alcohol would help protect teens.
“Our current system of marijuana prohibition has failed to keep marijuana out of the hands of teens," said PRR co-chair Sonia Martinez, a Gilbert-based attorney, past president of the Native American Bar Association of Arizona, and mother of two children, ages 9 and 10. "It forces marijuana sales into the underground market, where customers are never asked for ID and often exposed to other illegal products.