By Derrick Stanley
Whoopi Goldberg was a guest on Stephen Colbert's Late Show on CBS last week and was introduced by the host, who said "My first guest is an actor, author, talk show host, and has her own line of premium pot."
She's joined an ever-growing group of celebrities who are pushing their own line of specialty marijuana products that includes Willie Nelson, Snoop Dogg, and Tommy Chong.
"It's gotten into the fad scenario at this point," Harvard Business School marketing professor John Quelch told USA Today, " where celebrities almost feel obligated to attach themselves to the cause."
Goldbergs's company, Whoopi & Maya, focuses on cannabis-infused salves, balms, and edibles designed to relieve menstrual cramps, her company website says.
When asked by Colbert how she got into the business, she said "A friend of mine said to me 'Hey, Snoop Dogg is doing this and Willie is doing this.' "
Here are some of the well-known names of celebrities and the pot products they represent:
Snoop Dogg: Snoop's branded line of marijuana, Leafs By Snoop, includes flavors such as Lemon Pie, Purple Bush, and Northern Nights. He says on his website, "Let's medicate, elevate, and put it in the air. Snoop Dogg doesn't actually own the business; a company in Colorado does. He can't own it because he's not a resident in Colorado.