The 420 Games -- a series of competitive athletic events founded to de-stigmatize cannabis and the people who use it -- will bring its first Veterans March to Santa Monica on Saturday, October 17. The march starts at 8 am.
Registration is free and includes cannabis sampling (for those over 21 with medical recommendation), Lagunitas beer sampling (for those over 21), and an official 420 Games t-shirt with a $20 donation.
The 420 Games features marathons, golf tournaments, mountain bike races, and stand-up paddle board events, among other formats, with multiple events planned for California, Colorado, Washington and Oregon. Recently, the city of San Francisco hosted their second 420 Games in Golden Gate Park with over 500 participants competing in a 4.20 fun run, followed by a recovery beer garden hosted by Lagunitas Brewing Company, and a special concert from reggae superstar Pato Banton.
"The 420 Games were created to emphasize that highly functional people, including professional athletes, use cannabis and are hardly the lazy stoner as the world has portrayed," said event founder Jim McAlpine, who is also the founder of SnowBomb, producer of ski/snowboard lifestyle events. “Fostering a new positive mindset about those who use cannabis is going to be absolutely critical for the legalization of marijuana,” McAlpine said.
Some highlights of the event include:
• For those with doctor’s recommendations, brands such as Kiva Confections, Pure Cure, VapeXhale and many others will be offering medical cannabis samplings.