Indiana: Marijuana Legalization Ad Pulled At Alcohol-Soaked NASCAR Race
Video ad on jumbotron at event sponsored by MillerCoors and Crown Royal informed fans that marijuana is less toxic than alcohol and less likely to contribute to violent and reckless behavior
Media company that solicited the ad from the Marijuana Policy Project, approved the ad content, and accepted payment for the ad is dropping it after receiving pressure from an organization that claims marijuana is not less harmful than alcohol
By Steve Elliott
A video ad that began airing Friday on a jumbotron outside the NASCAR Brickyard 400 is scheduled to be pulled at the insistence of an extremist anti-drug group, because it highlights the fact that marijuana is objectively less harmful than alcohol. The company dropping the ad, Grazie Media, solicited the ad from the Marijuana Policy Project (MPP), approved its content, and accepted payment for it.
The decision to pull the ad was announced in a press release distributed by Save Our Society From Drugs, which states the organization opposes the ad because of its message that marijuana is less toxic than alcohol and less likely to contribute to violent and reckless behavior.
"We find it odd that this company is willing to run ads at an alcohol-fueled event, yet unwilling to run an ad that simply highlights the ways in which marijuana is less harmful than alcohol," said Mason Tvert, director of communications for the Marijuana Policy Project.
"This is the exact type of hypocrisy that motivated us to run this ad," Tvert said. "We wanted to make people think about the absurdity of laws that allow adults to use alcohol but punish them for making the safer choice to use marijuana instead, if that is what they prefer.
"We are absolutely baffled by the claim that marijuana is not safer than alcohol, which accompanied the announcement of the ad being pulled," Tvert said. "If Save Our Society From Drugs truly wishes to 'save our society from drugs,' why on earth would they want to prevent people from learning that alcohol use is far more toxic and likely to contribute to violent behavior than marijuana?
"It is clear this organization is more concerned about maintaining marijuana prohibition than it is about maintaining public health and safety," Tvert said. "We are sorry to see Grazie Media abandon its agreement with a client when confronted by such reefer madness."
(Graphic: Herbal Mission)