Colorado: Cannabis Chamber Urges Common Sense Labeling and Education

ColoradoCannabisChamberofCommerceLabeling

By Steve Elliott
Hemp News

The Colorado Cannabis Chamber of Commerce (C4) on Wednesday emphasized its commitment to advancing responsible, common sense labeling of marijuana products in order to prevent accidental ingestion and promote child safety.

“If we’re truly interested in protecting our children and encouraging responsible cannabis use, it is absolutely imperative that we operate on facts over fear,” said Tyler Henson, President of C4. “We cannot allow the ‘newness’ of edible marijuana products to cause false panic and cloud our judgment or our lawmaking.”

As such, the C4 Chamber announced it strongly supports legislation that will increase the effectiveness of cannabis packaging by reducing “white noise” and drawing attention to child safety through proper storage.

Current label regulations require information that does not allow for the average-sized product packaging to have the room to provide important warnings in large enough font to be effective.

By advocating for highlighted warnings on packaging, like “Keep the Products out of Sight and Reach of Children” and to “Keep this Product in Its Original Packaging”, the C4 Chamber joins other government and health agencies in echoing this step as the most solvent reform.

“This issue is too important to simply let other ideas like color markings or stamping give us a false sense of security,” Henson said. “Both our children and the majority of Coloradans who approved recreational use are relying on us to find real solutions -- supporting clearer, common sense labeling and strong education for legal adults.”

In 2014, more than 50 million servings of edibles were sold in Colorado, which put the accidental ingestion rate at approximately 0.000002 percent, based on the number of cases reported compared to the availability of the product. This makes cannabis the lowest accidentally ingested product or substance Coloradans will find in their homes right now.

Henson also emphasized there is no evidence or case study that suggest young kids will refuse to eat green candy or that they pause to read lengthy details on packaging: “To the contrary, doctors have testified and medical experts have gone on record confirming that young children put anything in their mouth, no matter what it looks like,” he said.

The surest way to prevent any cases of accidental ingestion and protect our kids is to educate adults and demand a high level of responsibility from legal users, according to the C4 Chamber.

“In the incredibly rare occurrence that an adult product ended up in the hands of a minor, we know that lack of responsibility by the adult was to blame, not the shape or color of the product,” Henson said.

The C4 Chamber continued to call for stronger punishment, to the maximum extent of the law, for irresponsible adults who abuse children by intentionally or unintentionally allowing minors to access marijuana edibles or other products.

“Let’s uphold the will of Coloradans who asked that our state lead the nation in legal, recreational use and continue to put our kids first by advancing these fact-based solutions,” Henson said.

The photo accompanying this article is a SAMPLE of new labeling (bottle on right) on edible products provided courtesy of the Colorado Cannabis Chamber of Commerce.