California: 4.20 Mile Veterans March To De-Stigmatize Marijuana Set For Saturday, Oct. 17


The 420 Games -- a series of competitive athletic events founded to de-stigmatize cannabis and the people who use it -- will bring its first Veterans March to Santa Monica on Saturday, October 17. The march starts at 8 am.

Registration is free and includes cannabis sampling (for those over 21 with medical recommendation), Lagunitas beer sampling (for those over 21), and an official 420 Games t-shirt with a $20 donation.

The 420 Games features marathons, golf tournaments, mountain bike races, and stand-up paddle board events, among other formats, with multiple events planned for California, Colorado, Washington and Oregon. Recently, the city of San Francisco hosted their second 420 Games in Golden Gate Park with over 500 participants competing in a 4.20 fun run, followed by a recovery beer garden hosted by Lagunitas Brewing Company, and a special concert from reggae superstar Pato Banton.

"The 420 Games were created to emphasize that highly functional people, including professional athletes, use cannabis and are hardly the lazy stoner as the world has portrayed," said event founder Jim McAlpine, who is also the founder of SnowBomb, producer of ski/snowboard lifestyle events. “Fostering a new positive mindset about those who use cannabis is going to be absolutely critical for the legalization of marijuana,” McAlpine said.

Some highlights of the event include:

• For those with doctor’s recommendations, brands such as Kiva Confections, Pure Cure, VapeXhale and many others will be offering medical cannabis samplings.
• A doctor will be on site for medical evaluations and doctors recommendations for those needing them
• Lagunitas Brewing Company is offering beer sampling that is included with admission.

The 420 Games has been a social media hit with over 60,000 Facebook fans in less than a year. "There is a passion and vibe of camaraderie at these events that is very inspiring to see and obviously we’ve hit a chord with the general public in the way cannabis has been unfairly portrayed,” said McAlpine.

An activist for many causes, McAlpine led “Team Cannabis” in the recent San Francisco Aids Walk to place in the top 20 in overall fund-raising for the event with over $5,000 raised. Team Cannabis brought in more money than teams from Google and Facebook, and McAlpine himself was the top money raiser for his team.

The 420 Games are sponsored by, Lagunitas Brewing Company, KRON4 TV, Eaze, and Harborside Health Center.

The 420 Games Philosophy

"The 420 Games does not advocate that everyone should use cannabis," reads an official statement from the group. "We are focused on teaching those who choose to do so how to be healthy and responsible. We are also focused on education and prevention for those who should not use cannabis, most importantly minors. We do not endorse the illegal or irresponsible use of cannabis."

For more information and to purchase tickets, visit .