Germany: True Leaf Brings 'True Hemp' Pet Treats To Europe


True Leaf collaborates with Pet Horizons to unveil product for European distribution at Interzoo®, world’s leading pet supply show

With successful US and Canada launches under its belt, True Leaf International Ltd. on Tuesday announced it will soon offer its True Hemp pet treats for sale in Europe, unveiling the product – ready for sale – at the upcoming Interzoo pet supply exhibition May 26 - May 29, in Nuremberg, Germany.

Interzoo®, the world’s largest bi-annual exhibition of supplies for pets, including dogs, cats, horses and birds is renowned for showcasing innovation in the industry. In 2014, more than 37,000 visitors caught up with the latest in pet care at over 1,700 exhibitors from more than 60 countries.

True Leaf’s product line, already available in North America, appears to be well positioned for the European market.

“Europeans have always had an appreciation for high-quality natural products,” said Darcy Bomford, True Leaf CEO. “In addition, hemp has been grown in some regions of Europe for generations and we’re excited to use European hemp as a key component of our product lines.”

The company announced it has "already seen interest in the product line leading up to the show and expects significant demand as it rolls out across the European Union."

True Leaf has partnered with Pet Horizons to facilitate the True Hemp European launch. With offices in Germany, UK and Spain, Pet Horizons – which has a history of developing and implementing European sales, marketing and distribution strategies for global brands – will act as the True Leaf sales and marketing team in Europe.

“This is an ideal partnership,” Bomford said. “Pet Horizons allows us to expand quickly and effectively to Europe, so that in a relatively short period of time, we’re able to serve pet owners across two continents.”

Pet Horizons is led by Bob Hanson and Malcolm Elam, each with 25 years consulting experience in the pet industry following careers in sales and marketing with Pedigree-Mars and the Quaker Oats - Pet Division. They are skilled in bringing new brands to market.

“We’re excited to partner with True Leaf as it launches its product line in Europe,” said Hanson. “We think that True Hemp is a unique and innovative product with proven functional ingredients. We look forward to introducing it to European pet owners and we think they’ll like it.”

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