By Steve Elliott
When marijuana's popularity exploded on the American cultural scene in the 1970s, college students figured prominently among the early adopters. Conservatives even imagined institutions of higher learning as centers of subversion from which the cannabis culture reached out its tendrils into the suburbs.
But in more recent years, the pot market has become more economically downscale, according to the federal government's National Survey on Drug Use and Health, reports Keith Humphreys at The Washington Post. "Most of the marijuana market is more Wal-Mart than Whole Foods," said Carnegie Mellon University Professor Jonathan Caulkins, author of Marijuana Legalization: What Everyone Needs To Know.
The data show that "college grads account for only about one-in-six days of use," the measurement used for national marijuana use. The remaining five sixths of today's cannabis market comprises, from largest to smallest share, people who attended some college (more than 90 percent of whom are no longer enrolled), high school dropouts, and teenagers.