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U.S.: National Cannabis Industry Association Drops Tommy Chong As Spokesman

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By Steve Elliott
Hemp News

Iconic stoner Tommy Chong has been dropped as a spokesman by pro-marijuana lobbying group the National Cannabis Industry Association.

According to NCIA Executive Director Aaron Smith, the pot lobby is tired of the Cheech & Chong stoner jokes and wants to be taken seriously in Congress, reports Burgess Everett at Politico. The cannabis industry reportedly wants to move past the stoner stereotypes represented by Chong as it tries to remake itself as a "serious suits segment" of the economy.

Smith, in a Monday email sent to Chong's representatives and allies, said that after feedback from "allied members of Congress," the group decided Chong wasn't its best representative in D.C., particularly when it comes to influencing right-wing lawmakers.

"Having Tommy out in D.C. for the NCIA Lobby Days will detract from the overall message we aim for with the event, which is that cannabis business people are regular professionals and relatable to the generally conservative members of Congress we are looking to appeal to," Smith wrote. "We are here to break 'stoner' stereotypes rather than reinforce them."

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