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Colorado: Verabis Debuts Cutting Edge Research At Marijuana Investors Summit

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Verabis, a primary market research firm dedicated to the cannabis industry, debuted a new research study at the Marijuana Investor Summit on Monday. Using mobile device text-based surveys, Verabis is fielding questions to Summit attendees to gather information pertaining to both those seeking funding and investors alike.

Real-time results will be shared with attendees throughout the three-day conference. The study will explore issues such as how much money investors want to fund and how important investment is to current business owners. Other questions relating to opinions and attitudes on the cannabis market will also reveal where attendees see the industry going and growing.

The mobile device survey technology will also power Verabis’ new Dispensary Market Monitor (DM2™), which the company calls "the industry’s first customer satisfaction research program for cannabis dispensaries." The benchmark for DM2™ is projected to launch at the beginning of May, and each participating dispensary will receive a customized customer satisfaction report that provides analysis and results specific to their business.

Dispensary owners will have the opportunity to participate in this pilot study for the discounted price of $750 (price good through the week of 4/20). To learn more about DM2™ or to participate in the study, please contact Verabis President Mike Hesser, Mike@Verabis.net .

U.S.: Primary Research Firm Emerges In Growing Cannabis Industry

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If you build it, who will come?

Verabis, a primary research firm that focuses on the cannabis industry, wants to help you get to the bottom of this question and more. And they’ve got some data about the industry to share.

Did you know that 70 percent of cannabis enthusiasts use cannabis product once or more a week? And four out of five of these people consume cannabis at least once per day?

Verabis has seen significant differences in product preferences when it comes to the gender split. For example, women are more drawn to mint and gum than men. Men are more likely to trust vaporizers. Moreover, one in four say their use of cannabis will increase in the coming year. Are you ready?

Verabis designs custom research programs (focus groups, online surveys, etc.) from the ground up and delivers insights focused on helping their clients know their customers and grow their businesses.

With more than 30 years in the primary research business serving Fortune 500 clients, Verabis says it is well poised to address key business challenges such as new product development, customer satisfaction and loyalty, and brand identity for dispensaries, manufacturers and ancillary businesses in the cannabis industry.

Verabis CEO Michael Hesser will be speaking at this April’s Marijuana Investor Summit in Denver. Look for them at booth 710 or contact Verabis to see how this research team can help you get the information you need to continue to grow your business in the emerging cannabis industry.

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