marijuana revolution

U.S.: CNN's Weed 3 and Original Series High Profits Debut To Strong Ratings

HighProfits[CNN]

Weed 3 Outperforms the Combined Delivery of Fox News and MSNBC among Adults 25-54

High Profits Posts +1367% Advantage over Fox News and +94% Lead over MSNBC among Younger Viewers 18-34

According to Nielsen Fast National Data, the premiere of CNN’s Weed 3: The Marijuana Revolution, reported by Dr. Sanjay Gupta, and the new CNN Original Series "High Profits" both debuted as the #1 programs in cable news in their time periods last night among the demo 25-54 and 18-34 ratings.

At 9pm, Weed 3 averaged 299k in the demo 25-54 rating, outperforming the combined delivery of Fox News and MSNBC. It easily topped Fox News’ 188k by +59% and MSNBC’s 98k by +205%.

Among younger viewers (18-34), CNN averaged 80k, MSNBC posted 63k and Fox News trailed way behind with 28k. Compared to the prior four Sundays, CNN was up the most in cable news in the hour among adults 25-54 -- increasing +32%, while Fox grew +29% and MSNBC was down -41%.

At 10 pm, the first episode of CNN’s new eight-part docu-series "High Profits," about a business-minded couple with a plan to franchise marijuana, also debuted at #1 across cable news Monday night. Among adults 25-54, "High Profits" averaged 284k, +39% more than Fox News’ 205k and +147% higher than MSNBC’s 115k.

U.S.: Dr. Sanjay Gupta Reports - Weed 3: The Marijuana Revolution On April 19

Weed3TheMarijuanaRevolution

CNN’s Dr. Sanjay Gupta’s two-year "Weed" investigation exposed the new faces and incredible potentials of medical marijuana to the American public, and also highlighted the growing frustration, and anger around gaining access to medical marijuana.

In the third installment of his award winning series, WEED: The Marijuana Revolution – Gupta reports on a watershed moment in medical marijuana research that could change everything we know about the plant and it’s effects.

At last count, nearly half of the United States has legalized medical marijuana, enabling millions of Americans to treat everything from pain to glaucoma to epilepsy to cancer with a hit of medicinal weed. Yet science has not proven conclusively whether it’s safe and effective.

With marijuana still illegal federally, the roadblocks to research have been impenetrable - until now. Scientists around the U.S. are finally breaking down the walls put up by the government. Gupta gains exclusive access to their history-making research and their patients, as they try to unravel the mystery of marijuana.

WEED: The Marijuana Revolution will air on CNN Sunday, April 19th at 9 pm ET/PT.

Immediately following WEED 3,, the CNN Original Series High Profits will premiere at 10 p.m. ET/PT. High Profits follows two business-minded visionaries with a plan to franchise marijuana. The eight-part series grants viewers exclusive access to a couple poised to be the first ever “moguls of marijuana.”

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