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U.S.: Drug Policy Alliance Releases Footage Featuring Everyday People Using Marijuana

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New Open-License Footage Shatters Stereotypes and Captures the Responsible, Modern-Day Marijuana Consumer

B-Roll Project Follows DPA Stock Photo Series Depicting Regular People Using Marijuana

To combat the predominant, stereotypic images of people who use marijuana, and to encourage news outlets to use images that accurately reflect modern-day marijuana consumers, the Drug Policy Alliance (DPA) is releasing free, open-license B-roll footage for editorial use.

The footage was shot in Portland, Oregon, and features a diverse group in their 30s, 40s, 50s and 60s, doing a variety of activities, such as playing a board game, socializing at home, or purchasing marijuana at a licensed dispensary. The footage shows people consuming marijuana from joints, bubblers, vaporizers, pens and tinctures.

“We’ve all seen it before, a serious news story about marijuana policy that cuts away to footage of a young guy covered in tie-dye and marijuana leaves who looks more or less like a cannabis cartoon,” said Sharda Sekaran, managing director of communications for the DPA. “It’s goofy, awkward, distracting and doesn’t reflect the average marijuana consumer, who more than likely looks like a normal person you might see at a bank, supermarket or office. We’re hoping media will use this free video footage, or at the very least think twice about running stereotypical stoner images for their marijuana stories.”

U.S.: New Stock Photos of Recreational Marijuana Users Available In Time For 4/20

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In the Age of Legalization & Decreased Stigma, New Open-License Images Combat Stereotypes and Capture the Responsible, Modern-Day Marijuana Consumer

Recreational marijuana is now legal in Washington, D.C. and four states, a multi-million dollar legal industry is emerging, and marijuana’s mainstreaming is the topic of dozens of daily news stories, but there are very few photos that reflect this changing environment. To combat the outdated (yet still predominant) stereotypic images of people who use marijuana, and encourage news outlets to instead run photos that reflect real modern-day marijuana consumers, the Drug Policy Alliance (DPA) released new stock photos on Thursday.

These brand new images are available open license and free of charge for non-commercial editorial purposes. http://www.drugpolicy.org/recreational-stock-photos

“Marijuana is being covered by the media in an increasingly sophisticated and nuanced way now that the laws are changing and more people are ‘out’ as marijuana users,” said Sharda Sekaran, DPA’s managing director of communications. “We all know that many marijuana smokers look more like your Aunt Bettie or your accountant than The Dude from The Big Lebowski; but most images in the public sphere still do not reflect this.”

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