New Open-License Footage Shatters Stereotypes and Captures the Responsible, Modern-Day Marijuana Consumer
B-Roll Project Follows DPA Stock Photo Series Depicting Regular People Using Marijuana
To combat the predominant, stereotypic images of people who use marijuana, and to encourage news outlets to use images that accurately reflect modern-day marijuana consumers, the Drug Policy Alliance (DPA) is releasing free, open-license B-roll footage for editorial use.
The footage was shot in Portland, Oregon, and features a diverse group in their 30s, 40s, 50s and 60s, doing a variety of activities, such as playing a board game, socializing at home, or purchasing marijuana at a licensed dispensary. The footage shows people consuming marijuana from joints, bubblers, vaporizers, pens and tinctures.
“We’ve all seen it before, a serious news story about marijuana policy that cuts away to footage of a young guy covered in tie-dye and marijuana leaves who looks more or less like a cannabis cartoon,” said Sharda Sekaran, managing director of communications for the DPA. “It’s goofy, awkward, distracting and doesn’t reflect the average marijuana consumer, who more than likely looks like a normal person you might see at a bank, supermarket or office. We’re hoping media will use this free video footage, or at the very least think twice about running stereotypical stoner images for their marijuana stories.”