In the Age of Legalization & Decreased Stigma, New Open-License Images Combat Stereotypes and Capture the Responsible, Modern-Day Marijuana Consumer
Recreational marijuana is now legal in Washington, D.C. and four states, a multi-million dollar legal industry is emerging, and marijuana’s mainstreaming is the topic of dozens of daily news stories, but there are very few photos that reflect this changing environment. To combat the outdated (yet still predominant) stereotypic images of people who use marijuana, and encourage news outlets to instead run photos that reflect real modern-day marijuana consumers, the Drug Policy Alliance (DPA) released new stock photos on Thursday.
These brand new images are available open license and free of charge for non-commercial editorial purposes. http://www.drugpolicy.org/recreational-stock-photos
“Marijuana is being covered by the media in an increasingly sophisticated and nuanced way now that the laws are changing and more people are ‘out’ as marijuana users,” said Sharda Sekaran, DPA’s managing director of communications. “We all know that many marijuana smokers look more like your Aunt Bettie or your accountant than The Dude from The Big Lebowski; but most images in the public sphere still do not reflect this.”