prohibition 2.0

Colorado: Cannabis Chamber Celebrates 4/20; Reflects On End Of Prohibition

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The Colorado Cannabis Chamber of Commerce (C4) on Monday joined in recognizing 4/20, the most iconic business day of the year for those involved in the marijuana industry.

“For the Chamber, along with the businesses, employers, and entrepreneurs we represent, 4/20 is about far more than the day’s festivities and community,” C4 President Tyler Henson said. “This year, 4/20 is really about reflecting on the end of modern day prohibition in Colorado.”

“We already learned in the 1920’s with alcohol that prohibition simply doesn’t work in America,” Henson pointed out. "Prohibition created an unsafe environment for individuals, children, and society as a whole, allowing for black market activity to thrive and bringing about violent ‘liquor wars’.

"Today, the C4 Chamber is working to end a culture of ‘Prohibition 2.0’ as it relates to marijuana," Henson said. "Colorado’s cannabis experiment is now becoming the standard for the rest of the nation to follow as legal, recreational use quickly grows increasing popular among the general public."

The latest polls in Colorado show record support for marijuana, where now 62 percent of voters say they would legalize recreational use again if given the chance. And medicinal marijuana now has a whopping 89 percent public approval rating.

“4/20 is a day for us to highlight the excitement of this new industry we share with fellow Coloradans and the great opportunity we know that lies ahead,” Henson said.

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