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Colorado: Cannabis Industry Preparing For A Big 4/20 In Denver

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By Steve Elliott
Hemp News

With just under a month to go until the biggest day of the year in cannabis, preparations are already underway for the most celebratory 4/20 ever in Denver.

Marijuana businesses in the Mile High City are working hard to get ready for the big crowds of people wanting to get high on April 20, reports KDVR.

With more than 125,000 revelers anticipated, this year's celebration could bring in a record number of tourists, according to local business owners. Savvy merchants have now extended the celebration, declaring April 15-21 "World Cannabis Week."

Love's Bakery in Denver is turning out double the usual amount of marijuana candies, compared to last year. Many dispensaries are working around the clock to stock up with triple their normal inventories.

Educational efforts are greater than ever before, as well; officials want people to use cannabis responsibly, especially when it comes to how much they consume in edible form.

Colorado: Cannabis Chamber Celebrates 4/20; Reflects On End Of Prohibition

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The Colorado Cannabis Chamber of Commerce (C4) on Monday joined in recognizing 4/20, the most iconic business day of the year for those involved in the marijuana industry.

“For the Chamber, along with the businesses, employers, and entrepreneurs we represent, 4/20 is about far more than the day’s festivities and community,” C4 President Tyler Henson said. “This year, 4/20 is really about reflecting on the end of modern day prohibition in Colorado.”

“We already learned in the 1920’s with alcohol that prohibition simply doesn’t work in America,” Henson pointed out. "Prohibition created an unsafe environment for individuals, children, and society as a whole, allowing for black market activity to thrive and bringing about violent ‘liquor wars’.

"Today, the C4 Chamber is working to end a culture of ‘Prohibition 2.0’ as it relates to marijuana," Henson said. "Colorado’s cannabis experiment is now becoming the standard for the rest of the nation to follow as legal, recreational use quickly grows increasing popular among the general public."

The latest polls in Colorado show record support for marijuana, where now 62 percent of voters say they would legalize recreational use again if given the chance. And medicinal marijuana now has a whopping 89 percent public approval rating.

“4/20 is a day for us to highlight the excitement of this new industry we share with fellow Coloradans and the great opportunity we know that lies ahead,” Henson said.

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