As marijuana legalization goes mainstream, entrepreneurs have rushed to develop businesses in the recreational and medical consumer markets, as well as several other auxiliary niches. One such entrepreneur is Mike Siffin, founder of Hash Brothers Entertainment LLC, who recently unveiled his plan to create a crowd-funded board game for adult cannabis consumers.
Siffin was interviewed by the cannabis business news website Ganjapreneur.com as part of an ongoing series of interviews that the site conducts with cannabis start-ups, business experts, and investors.
In the interview, Siffin discusses how he gave up a long career in software sales to start his new venture in the cannabis industry.
"Prior to founding Hash-Brothers, I had a 25-year career in software sales in Silicon Valley," Siffin said. " It was a good, solid career but I can’t say I honestly loved selling software. Plus, being in sales in the Valley is a grind.
"I wasn’t an executive, I was a guy carrying a bag for 25 years and that bag and its associated quota didn’t get lighter year after year, it got extremely heavy," Siffin said.
Siffin also explains that part of his mission is to normalize cannabis in the sphere of public consciousness. "Cannabis is a simple herb, grown naturally on our planet and, if allowed, can provide both recreational as well as medicinal benefits. I felt that I might be a good candidate to help lead the charge and advocate for legalization and legitimization."