Baker, an order-ahead and loyalty platform for the burgeoning Colorado marijuana industry, has launched publicly. During a successful three-month beta run, dispensaries saw thousands of dollars of orders coming through the Baker app, which allows customers to reserve up to an ounce of their favorite cannabis strain and skip the line.
Dispensaries can easily list their menus, manage inventory, post real time specials and manage loyalty programs on the app, according to the company. Customers order ahead, browse member-only specials and earn loyalty rewards at their favorite dispensaries, and have their order waiting when they arrive.
With more than 400 licensed recreational and medical marijuana dispensaries and hundreds of millions of dollars in sales in Colorado, Baker fills a pressing need for the kind of reservation and loyalty tools which have revolutionized other industries, according to CEO Joel Milton.
The app, which is launching in Colorado with 20 dispensaries, is rapidly adding locations within Denver and in the coming months will expand to other cities with legal marijuana nationwide, according to Milton.
“We currently have a waiting list (well over 1,000+ people and 20+ dispensaries) so that each new user and dispensary has the best possible experience when they first use Baker,” Milton said.
He noted that demand at dispensaries has grown so fast, that many locations often have lines out the door, with the regular customers who know what they want waiting alongside tourists who want to linger and ask a lot of questions.