By Steve Elliott
Music legend Snoop Dogg on Monday announced the upcoming launch of MerryJane.com, a new digital media business dedicated to marijuana.
The rapper/investor said at the TechCrunch Disrupt conference that the media platform, Merry Jane would be an online destination for cannabis users and the industry that serves them, reports Jessica Guynn at USA Today.
MerryJane.com will feature celebrity interviews, marijuana news coverage, and tips on subjects such as identifying the best strains. The platform will feature several different video series, including "Deflowered," which focuses on first-time cannabis experiences, and a cooking show on how to make pot-infused edibles.
"We're providing the industry with something that's void right now," Snoop said, reports Ryan Parker at The Hollywood Reporter. "We are the information hotline for cannabis. We are what's missing."
"There are few companies out there that have attempted to enter into the marketplace, and their download apps total and page views total are really numbers that we're going to crush within the first six months," said MerryJane.com cofounder, media entrepreneur Ted Chung.