Latest ‘Consume Responsibly’ ads feature a young child looking at a glass of wine and cookies, and it reads: ‘Some juices and cookies are not for kids: Keep “adult snacks” locked up and out of reach’
The Marijuana Policy Project (MPP) is launching billboards this week in Denver and Seattle that encourage parents to keep marijuana out of reach of children. The ads are part of a broader public education campaign urging adults to “consume responsibly” in states where marijuana is legal.
The billboards feature a child looking at what could be a glass of grape juice or a stemless glass of wine and a few cookies that might or might not be infused with marijuana. It reads, “Some juices and cookies are not meant for kids,” and urges them to, “Keep ‘adult snacks’ locked up and out of reach.”
MPP spokesperson Mason Tvert was accompanied at the Monday unveiling of the billboard by Jane West, a marijuana consumer and mother of two small children, who serves as director of Women Grow, a national organization dedicated to helping women influence and succeed in the cannabis industry.
“We need to treat marijuana like any other product that is legal for adults and not meant for children,” West said. “A marijuana-infused cookie might look like a regular cookie to my four-year-old, just as a glass of wine might look just like grape juice. Whether it’s marijuana, alcohol, or household cleaning products, it’s our job as parents to keep them locked up and out of reach.”