sharda sekaran

U.S.: Drug Policy Alliance Releases Footage Featuring Everyday People Using Marijuana

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New Open-License Footage Shatters Stereotypes and Captures the Responsible, Modern-Day Marijuana Consumer

B-Roll Project Follows DPA Stock Photo Series Depicting Regular People Using Marijuana

To combat the predominant, stereotypic images of people who use marijuana, and to encourage news outlets to use images that accurately reflect modern-day marijuana consumers, the Drug Policy Alliance (DPA) is releasing free, open-license B-roll footage for editorial use.

The footage was shot in Portland, Oregon, and features a diverse group in their 30s, 40s, 50s and 60s, doing a variety of activities, such as playing a board game, socializing at home, or purchasing marijuana at a licensed dispensary. The footage shows people consuming marijuana from joints, bubblers, vaporizers, pens and tinctures.

“We’ve all seen it before, a serious news story about marijuana policy that cuts away to footage of a young guy covered in tie-dye and marijuana leaves who looks more or less like a cannabis cartoon,” said Sharda Sekaran, managing director of communications for the DPA. “It’s goofy, awkward, distracting and doesn’t reflect the average marijuana consumer, who more than likely looks like a normal person you might see at a bank, supermarket or office. We’re hoping media will use this free video footage, or at the very least think twice about running stereotypical stoner images for their marijuana stories.”

U.S.: New Stock Photos of Recreational Marijuana Users Available In Time For 4/20

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In the Age of Legalization & Decreased Stigma, New Open-License Images Combat Stereotypes and Capture the Responsible, Modern-Day Marijuana Consumer

Recreational marijuana is now legal in Washington, D.C. and four states, a multi-million dollar legal industry is emerging, and marijuana’s mainstreaming is the topic of dozens of daily news stories, but there are very few photos that reflect this changing environment. To combat the outdated (yet still predominant) stereotypic images of people who use marijuana, and encourage news outlets to instead run photos that reflect real modern-day marijuana consumers, the Drug Policy Alliance (DPA) released new stock photos on Thursday.

These brand new images are available open license and free of charge for non-commercial editorial purposes. http://www.drugpolicy.org/recreational-stock-photos

“Marijuana is being covered by the media in an increasingly sophisticated and nuanced way now that the laws are changing and more people are ‘out’ as marijuana users,” said Sharda Sekaran, DPA’s managing director of communications. “We all know that many marijuana smokers look more like your Aunt Bettie or your accountant than The Dude from The Big Lebowski; but most images in the public sphere still do not reflect this.”

Oregon: Activists Release Comedy Video Series Urging Voters To Legalize Marijuana

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Crowdsourced Videos Feature Comedians and Actors Showing How Easy it is to Vote in Oregon and End Marijuana Prohibition

A new get-out-the-vote video campaign has been launched by Drug Policy Action, a related organization of the Drug Policy Alliance (DPA), an organization promoting drug policies that are grounded in science, compassion, health and human rights. The series of videos, entitled "In the Time It Takes,” show how easy it is to vote and to support Measure 91, a measure on the November ballot that would regulate, legalize and tax marijuana for adults 21 and older.

In the videos, supporters of Measure 91, including actor Tate Donovan and comedian Rob Cantrell, demonstrate something that can be done in the same amount of time it takes to vote for measure 91 and mail a ballot in Oregon. From the mundane to the ridiculous, each “In the Time It Takes” video emphasizes the fact that it only takes a minute to fill out and mail a ballot. Drug Policy Alliance and the local Yes on 91 campaign are counting on this new initiative to rally younger voters to get out and vote.

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