Enables Companies Serving the Cannabis Community to Deliver Ads to Highly-Targeted Audiences
NugMedia, a company that operates several popular cannabis culture-themed websites including TheNug.com, on Wednesday announced that the company has introduced geo-targeting and keyword-targeting capabilities that enable advertisers to increase click-through rates (CTRs) by delivering the right ads to the right audiences at the right time.
NugMedia says it is the first publisher network serving the cannabis community to feature geo-targeted ads, keyword tracking and ad placement analytics that ensure the highest CTRs for advertisers. NugMedia said it will utilize geo-targeting, keyword tracking and ad placement analytics for all clients, both current and prospective.
Advertisers will benefit from higher follow-through traffic and greater conversions on their ads, according to NugMedia. Publishers will benefit from targeted ads that provide higher click-through rates, which in turn results in greater revenue, according to the company.
"The ability to effectively deliver ads based on audience location and behavior has eluded the cannabis marketplace for far too long," said John Oram, director at NugMedia. "We predict a substantial spike in our advertisers' click-through rates now that we are able to target the optimal audience for each product or service they offer. Each ad will be served to the right audience based on location and relevant content."