Canna Ventures, a marketing and branding agency focused on the cannabis industry, on Wednesday will announce the publication of its first research report entitled “Cannabis Brand Development Study: Know Your Target Market.” According to the agency, the report is a first-of-its-kind national market research study that examines the evolving attitudes of consumers towards cannabis and goes on to define four distinct market segments which marketers of cannabis related businesses can reference when creating and developing their brand.
“The cannabis ecosystem is poised to rapidly accelerate in Washington and Colorado and perhaps several other states in the coming months," said Eric Layland, one of the co-founders of Canna Ventures, who will be presenting findings from the report at the Marijuana Business Conference & Expo taking place in Las Vegas on November 12-14. "However, many of these new businesses really don’t understand who their target market is and the traits they should take into consideration when developing a brand.”
“This survey was not intended to gauge the political views of respondents," Layland said. "Rather, the objective of this research was to gather perspectives on the lifestyle and desires of cannabis users and understand what drives their interaction and adoption of brands.”
The 17-page report provides a detailed look at the attitudes consumers have towards cannabis. Some of the key findings of the report include: