By Steve Elliott
A new marijuana-based spray which claims to help women have better sex is hitting the shelves in Colorado this week.
Foria, containing cannabis extract, claims the relaxing properties of weed will help women have better and more satisfying sex, reports Trevor Hughes at USA Today. The spray has been available for a few months in California, but only to people with a medical marijuana authorization; the Colorado roll-out will be to the general public, since adults 21 and over are allowed to buy and use cannabis in the Rocky Mountain State.
The edible, coconut oil-based spray is designed to be sprayed onto the vagina about 30 minutes before sex. It's making its Colorado debut on Thursday at an Aspen marijuana boutique.
Foria originates from Aphrodite Group, a California medical marijuana collective. It's the latest in a growing line of cannabis-infused products, including lotions, candies and patches. The long history of marijuana use gives "significant credibility" to the concept, according to scientists.
"Cannabis is an aphrodisiac," said Genifer Murray, CEO of CannLabs, a leading marijuana-testing company. "And there's a lot of nerves down there."
Foria's slick marketing campaign is setting it apart from its competitors. The company is launching Foria at the X Games in Aspen, which begin January 22. A video on the Foria website features women speaking about how they use it and its effects.